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North American Montessori Center is excited to be entering our 20th year of providing Montessori teacher training via distance education. This amazing milestone is indeed cause for celebration! Everything that we have accomplished has been the direct result of the willingness of individuals to share their experience, expertise, and genuine support to further the reach and success of the Montessori method of education. This is a great opportunity to provide a retrospective of how NAMC has grown and what we are looking forward to in the future. This is the first of a series of articles that are designed to include you in the NAMC celebration. At the heart of our existence is the philosophy of inclusion — our purpose has always been to bring the Montessori method of education to everyone who chooses to embrace it. Our sincere gratitude and thanks goes out to all the families, teachers, schools, and countless professionals from across the globe for their insight and service to help us in t...

As I was driving through my neighborhood this week, I noticed small signs scattered about town that advertised the local Montessori school. All that was written on the signs was the name of the school and the phone number. I don’t think there are many parents who would pull off the road to stop and copy the phone number down. However, these types of signs are meant to call attention rather than give information. If the school is lucky, parents will remember the name and Google it when they get home. If the school has planned well, they will have a strong online presence to satisfy curious parents. Increasing Montessori Enrollments with Online Marketing Why online, you ask? Why wouldn’t just a simple phone number work? Today’s parents are anything but simple. Eighty percent of all births can be attributed to Millennial Generation parents, people born between 1981 and 2000, and these parents are “wired.” (Murray, 2014) A 2012 eMarketer.com survey says that of the 86 million Millenials: 9...