Increasing Montessori Enrollments with Online Marketing
As I was driving through my neighborhood this week, I noticed small signs scattered about town that advertised the local Montessori school. All that was written on the signs was the name of the school and the phone number. I don’t think there are many parents who would pull off the road to stop and copy the phone number down. However, these types of signs are meant to call attention rather than give information. If the school is lucky, parents will remember the name and Google it when they get home. If the school has planned well, they will have a strong online presence to satisfy curious parents. Increasing Montessori Enrollments with Online Marketing Why online, you ask? Why wouldn’t just a simple phone number work? Today’s parents are anything but simple. Eighty percent of all births can be attributed to Millennial Generation parents, people born between 1981 and 2000, and these parents are “wired.” (Murray, 2014) A 2012 eMarketer.com survey says that of the 86 million Millenials: 9...